New Book about Salesforce.com that appears to fall under the “Agile Cloud” umbrella

Today I ran across a recently released book titled “Salesforce.com Secrets of Success” that appears aligned with the concept of an Agile Cloud.

I look forward to getting a chance to read it.

The Salesforce.com Service Cloud

I continue to be impressed by the vision, capability, and reach of the Salesforce.com platform.

The following video was taped at the 1/15/09 Service Cloud Launch event.

The first 23 minutes or so of the following video is a good “State of the Union” message for Salesforce.com overall delivered by Mark Benioff Chairman & CEO of Salesforce.com.

The rest of the presentation describes the announcement of the “Service Cloud” extensions to the existing capabilities of the Salesforce.com Service and Support Applications and extensions to the Force.com platform.

While the underlying concepts behind the idea of using the Internet to engage in conversations with your customers have been with us for some time (Cluetrain Manifesto) the growth of social networks like Facebook provide leverage to apply these concepts in ways that were not possible in the past.

It will be interesting to see how quickly companies move to embrace this level of engagement with their customers.